Did you know? In celebration of legal same-sex marriage in Vermont, Ben and Jerry's Ice Cream has announced the renaming of it's Chubby Hubby flavor to Hubby Hubby. They are working with freedomtomarry.org. Here's a quote from the corporate press release:
“At the core of Ben & Jerry’s values, we believe that social justice can and should be something that every human being is entitled to,” said Walt Freese, Chief Executive Officer of Ben & Jerry’s. “From the very beginning of our 30 year history, we have supported equal rights for all people. The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.”
Looks like the party will only last a month, and it's too complicated to change ALL of their retail packaging, but if you're headed to Vermont, enjoy.
I can speak from experience that Chubby Hubby is an excellent flavor (pretzels and peanut butter) and this is a great idea as a conversation starter. But, not sure if I'm interested in the sexualization of all my snack foods (that means you, Twinkies).
I can also speak from experience that Ben and Jerry are great guys, having spent a long morning in a van with both of them. Don't let your imagination run wild, GG. This was a long time ago when I was slave labor for a TV network, and had to get them (and a bazillion ice cream samples) to a remote location for a morning TV show. They were friendly and fun, which is more than I can say for most of the people I had to transport at 5:00 a.m.