Gay Guy,I don't know if you caught any NFL games yesterday, but if you did, you probably noticed that the players were wearing flourishes of hot pink on their uniforms. No, this is not standard issue, and please don't let your imagination run wild.
This is part of the Crucial Catch campaign. The NFL is "proud to support the fight against breast cancer. Our campaign, 'A Crucial Catch', in partnership with the American Cancer Society, is focused on the importance of annual screenings, especially for women who are 40 and older. Throughout October, NFL games will feature players, coaches and referees wearing pink game apparel, on-field pink ribbon stencils, special game balls and pink coins - all to help raise awareness for this important campaign."
It works. The pink, which is not a part of any team's regular color scheme, definitely stands out. If you want to get some of this gear, like say a hot pink Peyton Manning jersey, they've set up a special on-line store. Proceeds go to the cause.Good for them. Hopefully there wasn't too much locker room grumbling from anyone too insecure to get pinkified. It only works because it's unexpected. Way to leverage those gender stereotypes, NFL. Seriously.
I, for one, am happy to help push some attention their way. Here's the link to the ACS site, where you can get more information or make a donation. If you want to "make it interesting" you can pledge $1 for every point your team scores.
--Straight Guy
3 comments:
I saw one guy with a pink ribbon shaved onto the back of his head. Everyone knows someone who's had breast cancer.
See, and the first thing I thought of was the fight against breast cancer.
This horrible disease took my mom...has taken way too many moms.
I'm glad they're joining the fight.
They've definitely changed the connotation with the color pink in a good way. Glad the NFL is helping bring Breast Cancer Awareness to an even larger audience.
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