Gay/Straight Ad Watch: Miller "Innovations" Suppress Flamboyancy




What, exactly, are you trying to say, Miller? Since you've labeled yourself as the "Champagne of Beers," why fear sophistication and hoity-toity-ness? As for credibility, you blew that one with your "unpturned" typo. Let's keep the product-tasters and the copy editors at different ends of the hall from now on.

I hate to break it to you, Miller, but there are hundreds of beers "straighter" than High Life.

What's your take readers? Funny? Mean? Homophobic?

--Straight Guy

5 comments:

Ezra said...

It's definately homophobic, must mostly just stupid. These sorts of adds perpetuate stereotypes of "masculinity" and "femininity" that are just absurd. My father is the most limp-wristed straight man I know--he loves cooking, gardening and loves to gesticulate when talking, wrists flailing everywhere--it has little to do with sexuality, I'm afraid.

But as a kid in the closet, I used to be super afraid of anything I did that could be interpreted as gay--if I forgot sunscreen and was wearing a collared shirt, I'd leave it down and burn rather than protect my neck by "popping" it. It's silly, sad, and most of all, stupid.

Kathryn said...

Huh. As a straight female, I'd no idea that popping one's collar was gay. Not wearing polo shirts, I'd assumed it was a male fashion-thang...kinda like whether shorts are presently "in" or "out" (pun intended) depending on whether above or below the knee. I'm not a huge personal fan of the legs widely parted whilst seated. Yes, we know you have a penis...yes, we know its present location.

Gay Guy said...

Where do you find this stuff?

Straight Guy said...

I saw one and had a chuckle, when I found all three, I thought, "Wait a minute..." They added up to something not so nice after all. Targeting pastel wearing, pinky raising, leg crossers. It's not even subtle.

And not only that, it's so off-brand for a beer that wants to be identified as Champagne-like. Embrace your fancy, bubbly, fruitiness, Miller High Life! It's your brand.

Straight in Upstate said...

American beer commercials are pathetic. It's pee-water, people!! The flavor is inversely proportional (I think?) to the ad budget = no ads, great beer; money to come up with collar clip ads, I wouldn't let my dog drink it (if I had a dog). Make fun of people all you want, your product is still crap and, BTW, contributes to highway fatalities, liver disease, etc. etc.

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