Gay/Straight Ad Watch: Miller "Innovations" Suppress Flamboyancy

What, exactly, are you trying to say, Miller? Since you've labeled yourself as the "Champagne of Beers," why fear sophistication and hoity-toity-ness? As for credibility, you blew that one with your "unpturned" typo. Let's keep the product-tasters and the copy editors at different ends of the hall from now on.

I hate to break it to you, Miller, but there are hundreds of beers "straighter" than High Life.

What's your take readers? Funny? Mean? Homophobic?

--Straight Guy


Ezra said...

It's definately homophobic, must mostly just stupid. These sorts of adds perpetuate stereotypes of "masculinity" and "femininity" that are just absurd. My father is the most limp-wristed straight man I know--he loves cooking, gardening and loves to gesticulate when talking, wrists flailing everywhere--it has little to do with sexuality, I'm afraid.

But as a kid in the closet, I used to be super afraid of anything I did that could be interpreted as gay--if I forgot sunscreen and was wearing a collared shirt, I'd leave it down and burn rather than protect my neck by "popping" it. It's silly, sad, and most of all, stupid.

Kathryn said...

Huh. As a straight female, I'd no idea that popping one's collar was gay. Not wearing polo shirts, I'd assumed it was a male fashion-thang...kinda like whether shorts are presently "in" or "out" (pun intended) depending on whether above or below the knee. I'm not a huge personal fan of the legs widely parted whilst seated. Yes, we know you have a penis...yes, we know its present location.

Gay Guy said...

Where do you find this stuff?

Straight Guy said...

I saw one and had a chuckle, when I found all three, I thought, "Wait a minute..." They added up to something not so nice after all. Targeting pastel wearing, pinky raising, leg crossers. It's not even subtle.

And not only that, it's so off-brand for a beer that wants to be identified as Champagne-like. Embrace your fancy, bubbly, fruitiness, Miller High Life! It's your brand.

Straight in Upstate said...

American beer commercials are pathetic. It's pee-water, people!! The flavor is inversely proportional (I think?) to the ad budget = no ads, great beer; money to come up with collar clip ads, I wouldn't let my dog drink it (if I had a dog). Make fun of people all you want, your product is still crap and, BTW, contributes to highway fatalities, liver disease, etc. etc.

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