Ad Watch: Straight Guys Ruin Everything - International Edition

Readers,

I mentioned that Gay Guy is on vacation. Sorry if things have seemed a little straight around here. If you've missed his gentle wit, insight, and perspective, I'm sorry to inform you that today's topics include Mexican anti-fart medication and Russian strippers selling tires. Hurry back, GG.



Doesn't matter where you are, if someone is going to ruin the mood, it's going to be the straight guy, right? I've explored this theme before, but isn't there a small chance that this commercial might have been funnier and more unexpected if the woman was to blame? Or, is that too mean?

Sure, sometimes straight guys are responsible for foul emissions -- like this tire commercial from somewhere in the Cyrillic alphabet zone. Let's guess Russia. Warning: must be watched, but might be NSFW.



Buying tires is about the least sexy thing I can think of. This ad didn't change my perspective. Every single creative decision went wrong here. One crotch shot just wasn't enough? Were those intimidating ladies directed to duck under the flying tires or did they just decide to add that effect later? AND it's way too long... I think... let me rewind and double check... yes, too long. But so bad that I can't not watch.

Nice try, Russian tire manufacturers. You made those Victoria's Secret commercials directed by Michael Bay (explosions! knives! helicopters! Marissa Miller playing pool!) seem refined and subtle in comparison... I think... let me rewind and double check...

--Straight Guy